26/05/2016

YouGov research reveals almost half of North West women never mow the lawn

New research, conducted by YouGov*, has revealed that mowing the lawn really is man’s work after almost half of women in the North West admitted that they stay well clear of the lawnmower. 

The research, commissioned by the UK’s leading lawnmower brand, Flymo revealed that 43% of females, from across the region, who have a lawn, confessed to never mowing it or leaving it up to someone else to do it for them. 

The time it takes (21%), the lawnmower being hard to manage (12%) and disposing of the grass cuttings (9%) are amongst the biggest bugbears for women in the North West who have a lawn to maintain.

The research further revealed that although men seem to spend more time perfecting their lawns, after just 11% of those in the North West admitted to never mowing, it seems time is certainly of the essence with over one in three (32%) revealing that they spend less than one hour a week on their grass and of those who do mow, would rather spend more time by themselves (27%). 

The research was undertaken by Flymo following the launch of its first ever robotic lawnmower ad campaign. This year, the brand has invested over £850k in a campaign focusing on its Robotic Lawnmower 1200 R, which allows homeowners to spend their time on other things whilst it maintains their lawn, cutting evenly and working unassisted. 

Flymo commissioned the research to learn more about how Brits feel about spending time traditionally mowing the lawn in the year 2016 – where we’re used to advancements in smartphone technology and fibre optic internet speeds. 

Anne Smith, Flymo’s Trade Marketing Manager explained “We’re aware that robotic mowing awareness in the UK is low in comparison to many countries in Europe, however we feel it will change over the next few years. The Flymo Robotic Lawnmower 1200 R makes robotic mowing affordable for more homeowners.
The product works unassisted, freeing up their time so they can do other things without compromising on a well-kept lawn.
“The 1200 R means even those who love being out in the garden, will have more time to focus on different areas of their gardens and not just on maintaining their lawn.” 

The Flymo 1200 R is a battery powered device capable of effectively mowing a lawn area of up to a maximum of 400 m² and the device can negotiate itself round trees and fences. Once the boundaries of a lawn are set with a perimeter wire system, the 1200 R can be left to wander off on its own.
The mower emits no fumes, and makes little noise leaving both the neighbours and grass happy. 

You can purchase the Flymo Robotic Lawnmower 1200 R from all good retailers now. 

For more information, to find out where you can buy one visit www.Flymo.com 

-ENDS-

For further information on the Flymo Robotic Lawnmnower 1200R or any other Flymo product visit www.flymo.com/uk or contact Claire Grew or Chris Grayson at Wolfstar Consultancy on (0)113 273 7816 / claire@wolfstarconsultancy.com or
chris@wolfstarconsultancy.com

You can also like Flymo on Facebook: https://www.facebook.com/FlymoOfficial

Notes to Editor
*All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,042 adults, of which 224 were from the North West. Fieldwork was undertaken between 18th - 21st March 2016. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
About Flymo
Since inventing the hover mower more than 50 years ago Flymo has become a market leader in the design and innovation of unique gardening products. With a range that now spans from grass trimmers to robotic lawnmowers, Flymo is constantly innovating and striving for the highest quality from its products.

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