What are Cookies?

Cookies are small text files containing information that are saved on your computer by the webpage that you are visiting. They are used to help provide additional functionality to the Site and to help us analyse Site usage.

Types of cookie

There are two kinds of cookies:

  1. Persistent cookie: This kind of cookie is used for "remembering" information such as your username and password and is stored for a specific period of time or on your computer for as long as you decide to not "log out" of this subscription service. If you don't use the function "Don't ask for my username and password in the future" such cookies will never be stored on your computer.

  2. Session cookie: This kind of cookie is used to keep track of, for example, which language you have chosen on the webpage. During the time you visit a site, such cookies are saved temporarily in the memory of your computer. A session cookie is not stored for a long time on your computer and usually disappears when you close your web browser. By using such cookies, Flymo hopes to better target relevant information to our visitors.

Cookies used on flymo.com

Cookie name Type of data saved Persistent or session cookie Purpose of cookie
DealerSearch Saves last dealer search input 1 year Better user experience for the visitor
DealerPreferred Saves preferred dealer id 1 year As above
DealerPreferredName Saves preferred dealer name 1 year As above

Third party cookies used on flymo.com

Cookie name Type of data saved Persistent or session cookie Purpose of cookie
_ga_local Saves JavaScript tags (libraries) to record information about the page a user has seen 2 years This cookie is used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site.
_ga As above 2 years As above
YSC This cookie is set by the YouTube video service on pages with embedded YouTube video. Session This cookie is used to collect anonymous statistics for videos embedded with YouTube and to assess the performances of the video embedded in our website. This cookie does not gather information that identifies a user.

In addition

Flymo occasional uses DoubleClick cookies for varying periods of time. These are provided by our online advertising supplier, and these cookies are used to serve our internet advertisements on other sites. Some of our web pages may contain electronic images that help us see how users interact on these pages. They may also provide DoubleClick with information about the interaction.

Google Analytics cookies allow Flymo to identify certain demographical information and behavioural trends enabling them to improve the users experience on their website and provided more relevant marketing / information. Users remain anonymous to Flymo who receive selected information from the supplier to help them target market activities more efficiently.

Hatch cookies are also used to track the user journey of customers clicking on Buy Online buttons located on Flymo product pages. The user is tracked through to third party retailer sites upon leaving the Flymo website, and remains anonymous at all times.

Flymo also uses cookies from SmartLook.com to anonymously record videos and heatmaps of user sessions when using the Flymo website. This enables Flymo to make improvements to their website.

If you do not wish to accept Flymo's use of cookies, most browsers allow you to configure your browser to reject cookies by modifying your browser settings. However, this might limit functionality and your benefit of the Site.

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